About TACTILE Ops
What We Do
TACTILE Ops is an independent assessment tool from BIG Business Intelligence LLC that measures the culture your organization is actually living, not just claiming.
We use the TACTILE framework—a seven-attribute model of conscious organizational culture—to help leaders and teams identify where stated values diverge from lived experience, and to surface the specific, actionable opportunities available in each dimension.
The TACTILE Framework
TACTILE originates in Conscious Capitalism: Liberating the Heroic Spirit of Business (John Mackey & Raj Sisodia, Harvard Business Review Press, 2013), and represents the operational model of conscious organizational culture.
| Letter | Dimension | What It Names |
|---|---|---|
| T | Trust | Internal trust (peer-to-peer and leadership); absence shows as approval bottlenecks. |
| A | Accountability | Clear ownership of results at every level, including leadership. |
| C | Caring | Genuine concern for people, customers, and impact. The single largest differentiator between conscious and conventional firms. |
| T | Transparency | Information flows about strategy, financial reality, decisions, and reasoning. |
| I | Integrity | No gap between stated values, words, and actions. Standard is "the right thing." |
| L | Leadership * | Visible, consistent direction and presence during hard periods. |
| E | Empowerment * | Actual decision-making authority and development paths with clear milestones. |
* Variant in use: The canonical framework defines L as Loyalty and E as Egalitarianism. TACTILE Ops uses Leadership and Empowerment as a defensible adaptation for field-services and operations contexts, where these dimensions are more actionable. We disclose this substitution to signal credibility and respect for the original framework.
How We Score
Each dimension is rated 1–5 by respondents, with a required written rationale. The composite score ranges 7–35.
7–13: Critical. The culture is actively costing throughput.
14–20: Below expectations. Stated values and lived experience have diverged.
21–27: Meets expectations. Functional; improvement is available in specific dimensions.
28–32: Strong. Culture is an asset; protect it under growth.
33–35: Exceptional. Verify with a wider sample before believing it.
Important: A single item per dimension is a weak psychometric instrument. We value the rationale as the actual product. The written explanation of why someone chose a score is where the insight lives.
Privacy
TACTILE Ops individual assessments are computed entirely in your browser. No responses are transmitted to our servers. Your data never leaves your device unless you explicitly choose to share an organization assessment.
Legal & Attribution
Framework Attribution: The TACTILE model originates in Conscious Capitalism (Mackey & Sisodia, 2013). TACTILE Ops is an independent assessment tool from BIG Business Intelligence LLC and is not affiliated with or endorsed by Conscious Capitalism, Inc. We use the framework under nominative fair use with full attribution to the source material.
License: TACTILE Ops is licensed under the MIT License. See the repository for details.
Get in Touch
Questions about the framework, methodology, or organization assessments? Contact us.